Brand & Category management
Drive results and grow your market share
From researching the concept through to a new product or brand launch (or indeed a re-launch) campaign and ongoing product and brand management, at Illuminate I can provide you with freelance Marketing consultancy to ensure you have the tools you need to succeed in this area.
Supporting you with market and customer research and insights, to the creation of brand guidelines, tone-of-voice documents, product design, artwork creation and packaging development, through to the production of collateral and brand assets.
Once launched (or if already live), my expertise in Category management will also enable you to create compelling commercial propositions to grow both distribution and increase your sales and profit from your potential markets and customers.
My experience working across alcohol, confectionery, luxury chocolate, premium home fragrance products and brands, to medical equipment and fashion brands, has equipped me with first-hand knowledge of all major UK & International distributors, major multiples, wholesalers, on-trade and off-trade channels to gain brand and product listings, drive sales and increase brand awareness.
I can support you every step of the way; with research, analysis and creation of compelling commercial arguments, pricing proposals and pitch presentations, alongside the creation of impactful sales tools - to drive your brand value. Working extensively with sales teams, national account managers and key buyers, I can support with your strategy and delivery in this area of your business.