About Illuminate Marketing Consultancy

Hi, I'm Vicki Francis and I am a qualified and passionate senior freelance Marketing professional with over 20 years industry experience. I have worked with well known businesses and brands across a range of sectors that span the UK and International markets.

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Throughout my career, I've headed up the Marketing team for Brains: Wales' leading hospitality and brewery business and also worked in or led teams for retail fashion and gifting giants; M&S, Peacocks and Yankee Candle. My love of all things sweet previously led me to working for the UK's leading licensed character confectionery company; Bon Bon Buddies, where I launched a range of children's confectionery brands, a luxury chocolate brand and supported distributed brands Ritter Sport and PEZ candy across the UK and Europe. I've worked in the Medical, Financial Services, Manufacturing and Market Research industries, spanning both B2C and B2B Marketing approaches.

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I'm an excellent and intuitive listener, communicator and innovative problem solver, believing strongly in a straight-talking approach and de-mystifying Marketing, to enable the delivery of great results. My experience of working collaboratively and cross-functionally allow me to propose solutions and plans that can be both bought into by stakeholders and most importantly, executed operationally. 

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I founded Illuminate Marketing Consultancy in November 2020, with the aim of using my expertise to provide jargon-free Marketing consultancy support to businesses who may be looking to or needing to outsource during these increasingly challenging and competitive times. Very often businesses find themselves in the dark when it comes to how to approach their Marketing activity. I would like to help illuminate the way by providing clear, strategic and impactful support. Whilst I am based in Cardiff, South Wales, I can provide support across the UK and Internationally.

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I look forward to discussing your challenges and supporting you with Marketing that will help you deliver your business objectives.

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Vicki Francis 

BA Hons Marketing & CIM Postgraduate Diploma in Marketing

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